No. 001 · Factual Creator Agency
GPOP represents the creators audiences trust to be right.
We are a specialist agency for factual non-fiction creators across economics, engineering, philosophy, politics, and more. Our roster includes legacy channels with millions of subscribers and newer voices doing the most credible work in their fields.
We work in two directions. We build creators’ businesses beyond sponsorships: licensing, syndication, multi-language, products, commissioned originals, digital rights. And we connect brands and institutions to those creators when the audiences they need are ones traditional channels can’t reach.
Specialism is the work. We don’t represent influencers. We don’t take on creators we can’t fully back. We don’t run sponsorships that don’t fit.
I. Our Approach
GPOP works in two directions. We build creators’ businesses beyond the sponsorship layer. And we connect brands to audiences that traditional channels can’t reach.
Both depend on the same foundation: knowing the content well enough to know what doesn’t fit.
We work only with factual non-fiction creators. No influencers. No lifestyle. No transactional deals that don’t serve the creator’s editorial frame.
II. What We Do
i.
We represent factual non-fiction creators, production studios, and digital media brands on YouTube and across platforms. We work only in this category. That focus is the value.
ii.
Most factual creators have built an audience their current revenue doesn’t reflect. We help them fix that: digital education, memberships, franchises, formats, and original IP.
iii.
We advise on the business behind the content: operational structure, revenue strategy, editorial planning, team scaling. For creators and companies that need the infrastructure to match what they’re building.
iv.
We manage and monetize content libraries across YouTube, FAST, streaming, and licensing. Back catalogs don’t have to sit idle. Rights don’t have to go unmanaged.
III. The Roster, At a Glance
Categories
Economics·Education·Engineering·Health·History·Geography·Math·Philosophy·Politics·Science·Social Action·Technology
IV. Speak With Us
If you’re a creator whose work has to hold up, or a brand whose brief depends on being believed, that’s the conversation.
No. 002 · For Brands
Reach the audiences that have learned to ignore advertising.
When a research foundation, a technical company, or a public-interest campaign needs to reach an audience that’s already learned to ignore advertising, the answer isn’t louder marketing. It’s a credible voice that audience already trusts.
Public engagement. Science communications. Technical product launches. Policy and research initiatives. If your brief depends on being believed, this is the right call.
I. Why It Works
Factual creators have spent years building audiences that trust them to be right. That trust doesn’t transfer to advertising. It does transfer to integrations that genuinely fit the content.
GPOP knows its roster well enough to know what fits before committing to a brief. We build the integration around the creator’s editorial frame, not the other way around. That protects the creator’s relationship with their audience. It’s also what makes the campaign land.
II. What We Offer
Integrations are built to fit the content. Format, scale, and pricing depend on the creator and the brief.
III. The Brief
If your campaign depends on being believed, we’d like to hear about it.
No. 003 · For Creators
For factual creators whose work has to hold up.
Our roster covers economics, engineering, history, philosophy, science, and more. Categories where being right matters. They include Know Art, MinuteEarth, MinutePhysics, Aperture, What If, Faultline, and creators whose audiences have grown into the millions because the work holds up.
I. Who We Work With
Legacy channels with audiences in the millions and newer voices building the most credible content in their field. The common thread isn’t the subscriber count. It’s the standard.
II. Our Approach
Most factual creators hit a ceiling where sponsorship rates flatline and the next revenue layer hasn’t been built yet. That’s the problem GPOP exists to solve.
We don’t represent the full range of creators on the internet. We represent factual non-fiction creators specifically, which means the business advice, the brand relationships, and the opportunities we bring are built for your kind of content. Not adapted from a playbook designed for entertainment or lifestyle.
You don’t need a bigger audience. You need the business layer your content has already earned.
III. What We Build
Beyond sponsorships, GPOP builds the business layer your content has earned.
IV. Get In Touch
No. 004 · The Roster
Science, engineering, history, philosophy, and more.
| Creator | Category | Subscribers | Views | |
|---|---|---|---|---|
| i. | What If | Science Entertainment | 8.8M subs | 1.7B views |
| ii. | MinutePhysics | Physics Explainers | 5.9M subs | 582M views |
| iii. | MinuteEarth | Nature Explainers | 3.2M subs | 611M views |
| iv. | Aperture | Deep Thinking | 2.5M subs | 227M views |
| v. | Animalogic | Science Entertainment | 2.1M subs | 455M views |
| vi. | Know Art | Animated Engineering | 902K subs | 518M views |
| vii. | MinuteFood | Food Explainers | 374K subs | 73M views |
| viii. | Survive History | Historical Storytelling | 356K subs | 204M views |
| ix. | Damon Cassidy | Psychology & Economics | 273K subs | 29M views |
| x. | Faultline with Andy Burgess | Geography & Human Storytelling | 219K subs | 48M views |
| xi. | Prof. Graeme Yorston | Biographical Explainers | 186K subs | 27M views |
| xii. | tachophobicat | Inventor & Maker | 114K subs | 4.6M views |
| xiii. | Brendan Miller | Political Commentary | 112K subs | 7.7M views |
| xiv. | Gavin Wren | Good News About Food | 74K subs | 36M views |
| xv. | Chase Dies in Space | Space | 35K subs | 428K views |
No. 005 · About
Specialism is the work.
The work is the video. Everything else is ours: brand partnerships, licensing, syndication, products, multi-language rights, revenue strategy, team scaling. Factual creators have built audiences that trust them. GPOP builds the business that matches it.
We work only in this category. Not because it’s the easiest. Factual content is harder to monetize than almost any other format. Audiences hold creators to a higher standard, notice when something is wrong, and are skeptical of anything that doesn’t belong in the editorial frame.
That’s exactly why these creators need a specialist agency, and why a generalist one won’t cut it.
Research foundations, technical companies, and public-interest campaigns come to us because their audiences are the same ones our creators have spent years earning. That’s the second direction. The first is always the creator.
I. The Team
Founded by Michael Gardner and Yaz Narcin.
Team page coming soon.
GPOP represents the creators audiences trust to be right.