Against all geographic odds—and after a few thousand DMs—Michael and Yaz became internet best friends. With Michael’s deep industry roots from his time as COO of VidCon and Complexly in the 2010s, GPOP has spent years building a powerhouse network of creator-media companies.

We specialize in non-fiction content—science, tech, history, zoology, and more. Our job? Connecting the right brands with the right creators to make partnerships that actually work. Through brand deals, content syndication, and strategic biz dev, we help brands reach engaged audiences while helping creators turn ideas into impact—and reach their big, hairy, audacious goals