Against all geographic odds and after a couple thousand DMs, Michael from Montana and Yaz from London became quick internet best friend. After romanticizing a thousand different startup ideas, they decided to start a podcast.

That was a terrible idea. Realizing that by making creators' dreams come true they’d make their own come true, they created GPOP. In November of 2023 GPOP merged with Underknown, one of the top 3 largest factual producers in digital media. Everyone is very happy.

Michael Gardner

co-founder GPOP, EVP Partnerships Underknown

The technical, business, finops, and strategic partnerships guy. Ex VP Strategy at Paramount, founding employee and former COO of Complexly, and COO of VidCon for most of the 2010's. A creator economy old-schooler with Chief Everything Officer experience. Also a proud Grandpa x2.

Yaz Narcin GPOP co-founder Managing Director MD

Yaz Narcin

co-founder & Managing Director GPOP

The creative ops and startup addict. Formerly UNILAD, COO of High Time Records, and final boss of scaling content companies for the fun of it. From London but lives miscellaneously.

Friendships are better than partnerships | Don’t fake it till you make it | Good work works good

Stay curious, compassionate, and considerate | Be a wise goose | Don’t forget to be awesome